BluSmart at Airports: Leveraging Brand through Exibu’s Prefabricated Kiosks
01. Challenges
Brand Visibility in a Competitive Environment: Airports are dominated by highfootfall and multiple mobility providers (Uber, Ola, Meru, local taxis). For a relatively new player like
BluSmart, standing out amid established competitors was tough.
Space Constraints: Airport retail spaces and waiting areas are compact and require
designs that utilize every square foot efficiently
Customer Experience: Electric ride-hailing was a new concept for many travelers,
requiring clear communication and frictionless onboarding. Most travelers are in a hurry and
expect intuitive and accessible services
Sustainability Demands: For both BluSmart and airport authorities, sustainability
and aesthetic harmony (matching terminal standards) were key, especially in India’s newer green
airports
Operational Constraints: Regular airport operations require quick setup, minimal
disruption, and high adaptability to changing passenger flows
02. Solutions by Exibu
Prefabricated Modular Kiosks: Exibu designed and installed prefabricated kiosks at
major terminals (Delhi T2, T3, Bangalore T2). Modular construction allowed fast deployment and
adaptability, meeting airport operational timelines
Custom Retail Design: The kiosks reflected BluSmart’s electrified, eco-friendly
brand ethos through sustainable materials and clean, modern aesthetics that blended with airport
terminal design guidelines
Strategic Placement & Space Optimization: Exibu utilized airport planogram
strategies—placing kiosks in high-traffic zones (near arrivals, multi-level car parks, expressways)-
ensuring that BluSmart was highly visible and accessible to travelers looking for alternative
mobility.
Enhanced Customer Experience Zone: The kiosks featured spacious waiting areas,
device charging stations, water facilities, and dedicated staff for ride assistance, making the
booking process hassle-free and informative for first-time BluSmart users
Branding Through Signage: Eye-catching signage and interactive digital displays
attracted attention even from a distance, reinforcing BluSmart’s brand as a premium, sustainable
ride option
Contactless Technology Integration: In line with airport health protocols, kiosks
supported contactless booking and payments, minimizing touchpoints and streamlining the
passenger journey
Multilingual & User-Friendly Design: Interfaces and staff support accommodated
diverse passenger demographics, ensuring that kiosks were intuitive for domestic and
international travelers
03. Impact Created
Increased Brand Leverage and Differentiation: BluSmart successfully established
its presence as the only all-electric ride-hailing provider at key airport terminals, visually standing
out from conventional taxi services
Higher Passenger Footfall & Conversion: The well-designed kiosks and enhanced
customer experience resulted in increased conversions of airport travelers opting for BluSmart
over competitors. User experience zones made passengers more comfortable, directly boosting
ridership
Operational Efficiency: Modular kiosks allowed BluSmart to scale up or adjust its
airport footprint based on demand, reducing setup costs and business risk
Eco-Friendly Reputation: The use of sustainable materials and green branding
cemented BluSmart as a leader in urban decarbonization and electrification, aligning with the
airports’ own sustainability missions
Frictionless Onboarding: Self-service and assisted booking made the transition
from flight to cab nearly seamless. Device charging, water facilities, and staff support improved
overall satisfaction, encouraging repeat use
Recognition from Airport Authorities: The kiosks matched airport standards for
design and passenger experience, strengthening BluSmart’s partnership with airport authorities
and unlocking further expansion opportunities.
