Transforming Car Yards into Premium Detailing
Centers
Cars24 is India’s leading platform for buying and selling pre-owned cars, with a vast network of large
automobile yards across the country. As part of a strategic initiative to diversify its offerings, Cars24 sought
to launch detailing centers within these yards to provide high-quality car cleaning, polishing, and
value-enhancement services before resale. Exibu was appointed as the retail design and execution partner
to conceptualize and build these detailing centers across multiple locations nationwide
01. Challenges
New Concept Development: Designing a brand-new detailing center format that aligns with Cars24’s
operational model and customer expectations
Space Adaptation: Integrating detailing facilities seamlessly into existing yard layouts without disrupting
core business operations
Scalability: Creating a design that could be easily replicated across Cars24’s multiple yards in India
Operational Efficiency: Ensuring workflow optimization for detailing processes within the available footprint
02. Solutions by Exibu
Custom Concept Design: Developed a dedicated detailing center layout from the ground up, aligned with
Cars24’s brand identity and operational requirements. Designed for efficiency, with clearly defined zones for
washing, polishing, inspection, and final delivery.
Modular Build Approach: Created modular detailing units that could be adapted to different yard sizes and
configurations. Used durable, easy-to-maintain materials to withstand the operational wear-and-tear of
high-volume detailing
Nationwide Rollout Strategy: Implemented a standardized execution process to ensure consistent quality
and brand look across all locations. Coordinated installation teams across India to meet aggressive rollout
timelines.
Brand Alignment & Visual Identity: Incorporated Cars24’s brand colors, signage, and visual language into
the detailing center design to create a strong brand presence. Ensured customer-facing areas reflected a
clean, premium, and professional environment
03. Impact Created
Successfully launched detailing centers in multiple Cars24 yards nationwide
Enabled Cars24 to introduce a new service line, increasing revenue opportunities and enhancing vehicle
resale value
Delivered a scalable design framework for future expansions
Strengthened Cars24’s brand as a comprehensive automotive service provider, not just a buying-selling
platform
Conclusion
Through innovative design and execution, Exibu transformed Cars24’s existing yards into multi-service
automotive hubs by integrating premium detailing centers. This project not only enhanced Cars24’s
operational capabilities but also expanded their customer value proposition across India.
