Exibu & Bhutani Alphathum: Wayfinding and Directional Signage for a Landmark Real Estate Project
01. Challenges
Outdated Signage and Wayfinding: Amritsar’s airport previously had generic and often confusing signage, making navigation difficult for domestic and international visitors. The lack of cohesive branding meant the airport did not reflect the region’s rich culture or hospitality.
Need for Distinct Architectural Identity: The airport needed to portray Punjab’s unique spirit and warmth, especially to welcome foreign tourists and pilgrims visiting the Golden Temple—one of the world’s most revered spiritual destinations.
Execution and Manufacturing Challenge: Redesigning an airport’s entire signage ecosystem requires deep expertise in architectural branding and precision manufacturing, integrating aesthetics with performance under varied lighting, traffic, and environmental loads.
02. Solutions Offered by Exibu
Welcoming Theme Derived from Golden Temple:
- Exibu drew inspiration from the Golden Temple’s architecture and hues, creating signage with a golden and black palette symbolizing opulence, spirituality, and sophistication.
- The theme centered on “Welcome/Gi ayanu,” with every element—from directional signs to entrance branding—carrying this warm, inviting atmosphere in shape, style, and language.
Custom Architectural Signage Design:
Each sign was designed and fabricated in shapes echoing temple domes, arches, and latticework, ensuring visual coherence across terminals and arrival zones.
Special attention to materials and finishes created a luxurious golden sheen balanced by modern matte blacks, reflecting both heritage and contemporary travel.
Custom Architectural Signage Design:
Each sign was designed and fabricated in shapes echoing temple domes, arches, and latticework, ensuring visual coherence across terminals and arrival zones.
Special attention to materials and finishes created a luxurious golden sheen balanced by modern matte blacks, reflecting both heritage and contemporary travel.
Strategic Wayfinding System:
Signs were placed for maximum visibility and passenger flow across arrivals, departures, baggage halls, lounges, and approach roads.
Messages were bilingual (English and Punjabi), with clear iconography and high-contrast colors for legibility.
Advanced Manufacturing Execution:
Exibu’s expertise in high-volume fabrication ensured durable, weather-resistant, and easy-to-maintain signs aligned with architectural codes and brand guidelines.
Quick turnaround timelines minimized disruption to airport operations.
Strategic Wayfinding System:
Signs were placed for maximum visibility and passenger flow across arrivals, departures, baggage halls, lounges, and approach roads.
Messages were bilingual (English and Punjabi), with clear iconography and high-contrast colors for legibility.