Exibu & Kent RO: Modular Demo Wall Systems for Pan-India Dealership Showrooms
01. Challenges
Diverse Showroom Layouts: Kent RO’s dealer network and affiliated showrooms varied
greatly in size, design, and spatial constraints—creating a major challenge to deliver a consistent
brand experience.
Single Replicable Design: Developing a unique design for each showroom was impractical.
The challenge was to create a single modular design concept that could be easily adapted and
replicated across approximately 500 showrooms
Multi-functional Walls: The demo walls needed to serve several purposes simultaneously—as
display walls, sample/product showcase walls, and branding signage all integrated into one
cohesive unit
Portability and Technology: The walls had to be modern, illuminated, and portable to
accommodate frequent rearrangements and varied dealer requirements.
Brand Differentiation in Cluttered Spaces: Kent RO required a solution that made the brand
stand out distinctly amid the intense showroom competition and product clutter.
02. Solutions by Exibu
Modular Panel Design System: Exibu designed a system of modular panels that could be
configured for any showroom size. Each dealer received panels specifically cut or sized for their
location based on site information, enabling consistent design realization everywhere
Multi-functional Panels: These panels combined product sample displays, illuminated
branding elements, and signage within the same integrated units, delivering a high-tech, attractive
presentation surface.
Ease of Installation and Portability: The lightweight modular structures simplified delivery,
installation, and reconfiguration at dealer sites without requiring specialist support.
Consistent Brand Language: Despite showroom design differences, the panels maintained a
unified visual and experiential brand presence, boosting customer recognition and trust.
Strategic Illumination: Effective use of light enhanced product visibility and drew shopper
attention, helping Kent RO’s brand to shine above the noise in crowded retail environments.
03. Impact Created
Scalable Brand Consistency: Kent RO achieved a consistent, premium brand experience
across a large and diverse network of dealer showrooms with a single adaptable design.
Improved Product Engagement: The integrated demo and sample walls encouraged greater
customer interaction and awareness of Kent RO’s product range.
Dealer Satisfaction and Ease of Use: Dealers benefited from custom-sized, easy-to-install
panels that enhanced their showroom appeal without complicating logistics.
Enhanced Brand Visibility: Illumination and sleek design allowed Kent RO to stand out
effectively among competing brands, increasing its market presence and competitive edge.
Operational Efficiency: The modular design approach streamlined procurement,
manufacturing, and distribution, saving time and reducing costs for both Kent RO and its dealers.
Exibu’s innovative modular demo wall system for Kent RO transformed how a large network of
diverse showrooms could deliver a consistent, engaging brand experience—showcasing the
power of adaptable design and precise execution on a pan-India scale.
