Microtek, a leader in energy solutions, faced a unique challenge in its retail network: Dealer outlets
across India were small, cluttered, and lacked space to showcase large industrial products.
Brand visibility was nearly zero—limited to basic signboards. Customers entering a dealer shop
had no recall or visibility of Microtek’s presence. Due to limited infrastructure, it was impossible
to showcase product samples effectively.
Solution
Exibu leveraged its expertise in modular retail structures to design and execute a breakthrough
solution: Developed a compact, portable, and modular demo wall that served as both a
branding element and a product display unit. The demo wall could fit into any corner of a
dealer shop, solving the space challenge. Products could be placed on the wall, making it a live
demo space for customers. Designed the demo wall so that graphics and prints could be easily
updated, enabling Microtek to highlight new product launches seamlessly. Achieved cost
efficiency at mass scale, enabling rollout across 5,000+ touchpoints pan-India.
Impact
Brand visibility increased significantly at dealer outlets. Customers could now immediately
recognize Microtek branding and products upon entering. Dealers gained a structured,
premium look without requiring large spaces. Scalable, cost-effective execution set a new
benchmark for the energy solutions industry.
