Exibu & Opus Paints: Foldable Modular Brand Activation Units for Pan-India Deployment
01. Challenges
Pan-India Reach: Opus Paints, a brand under the Aditya Birla Group, needed brand
activation units that could be easily deployed across the country by their sales team at diverse
locations.
Portability and Ease of Installation: The units had to be lightweight and foldable so a single
person could carry, set up, and dismantle them quickly without specialized tools or assistance.
Durability and Aesthetic Quality: The displays required vibrant, lasting brand visuals
combined with a fabric material that would remain crease-free, washable, and visually striking
through repeated use.
Modular and Functional Design: The solution had to include functional components such as
branded tables in addition to display units, offering a cohesive activation experience.
Material and Technology Innovation: Combining durable aluminum frames with high-quality
polyester fabric printing to meet the demanding quality and aesthetic standards.
02. Solutions by Exibu
Tension Fabric Display Technology: Exibu designed and manufactured modular brand
activation units using tension fabric technology. The primary fabric used was 260 GSM polyester,
known for its durability, vibrancy, and versatility.
Foldable and Washable Fabric: The polyester fabric was crease-resistant, washable, and
could be ironed to maintain a pristine look even after repeated usage—ideal for mobile
activations
Aluminum Tubular Frames: Durable yet lightweight tubular aluminum frames provided
structural integrity while enabling easy folding and transport.
Custom Modular Fabric Tables: A matching four-foot modular fabric table was created to
complement the display units, enhancing the brand activation setup
Ease of Deployment Designed to fit into compact packaging, all components could be
transported and handled by one person, facilitating quick and flexible deployments across India.
Vibrant Printing Quality: Advanced printing techniques ensured the brand colors appeared
vibrant and consistent, reinforcing Opus Paints’ visual identity.
03. Impact Created
Wide Deployment Efficiency The portable and foldable design empowered Opus Paints’
sales force to conduct brand activations efficiently across multiple locations throughout India.
Sustained Brand Visibility: High-quality fabrics and printing ensured the brand displayed
consistently with vibrant colors and professional finish, even after extensive use.
User-Friendly Setup: Single-person installability simplified logistics and reduced operational
costs, enabling more frequent and agile marketing initiatives.
Durability and Reusability: The washable and crease-resistant fabric prolonged the lifespan of
the activation units, maximizing the return on investment.
Enhanced Brand Engagement The cohesive design of displays and tables created an
attractive and functional space to engage potential customers effectively.
Exibu’s foldable modular brand activation units for Opus Paints illustrate innovative use of tension
fabric technology combined with expert design and manufacturing—delivering portable, durable,
and high-impact branding solutions for nationwide rollout.
