Exibu & Samsung Electronics: Premium POSM Countertop Unit for Flagship Smartphones
01. Challenges
Adherence to Rigorous Korean Standards: Samsung Electronics required strict compliance
with international Korean standards of quality, design, and engineering for its premium POSM
(Point of Sale Materials) countertop unit, intended for their flagship smartphone range.
Multi-material Construction: The countertop unit was specified to be crafted with four to five
distinct materials, including high-grade wood, acrylics, and metals. Each material needed to blend
seamlessly for function, durability, and premium aesthetics.
Complex Printing Requirements: The design called for three different types of printing—each
demanding utmost precision in color matching, clarity, and resistance to wear.
Masterpiece Quality, Small Footprint: Despite its compact size, the unit required meticulous
craftsmanship, advanced finishing, and flawless integration of materials and graphics—setting a
new bar for POSM complexity
Strict Delivery Timelines: The project had to be manufactured and shipped to Samsung
showrooms nationwide under tight deadlines, making logistics and consistency critical factors.
02. Solutions by Exibu
Manufacturing Excellence & Team Collaboration: Exibu’s experienced design and production
teams worked collaboratively to translate Samsung’s specifications into working prototypes and
final products. Multiple rounds of sampling and quality checks ensured perfect alignment with
Korean requirements.
Innovative Material Integration: Careful selection and blending of finished wood, premium
acrylic, and various metals resulted in a countertop unit that elevated product presentation and
stood up to high showroom traffic.
Advanced Printing Techniques: The team employed three distinct printing processes—likely
including UV printing, laser etching, and screen printing—to guarantee color fidelity, branding
visibility, and long-term durability.
Detail-oriented Fabrication: Every edge, joint, and finish was executed to premium standards,
offering not just utility but a luxury tactile and visual experience. The small size amplified the need
for precision, requiring expert craftsmanship at every stage.
Pan-India Distribution: Rigorous logistics planning and rapid production cycles enabled
successful delivery to Samsung showrooms across the country, maintaining uniform quality
everywhere.
Continuous Client Engagement: Frequent feedback loops with Samsung’s teams ensured all
design iterations and material selections met both the client’s requirements and field realities.
03. Impact Created
High Client Satisfaction: The project received wide acclaim from Samsung Electronics for
exceeding expectations on quality, innovation, and execution. The unit was consistently described
as a “masterpiece” within the POSM category.
Showroom Brand Elevation: Placed in Samsung flagship outlets, the countertop units
significantly enhanced the retail experience, reinforcing the luxury image of the premium
smartphone range and driving customer engagement at the point of sale.
Demonstrated Craftsmanship and Versatility: Successfully merging multiple materials and
printing types in a compact, high-utility format further established Exibu’s reputation for
manufacturing excellence.
Timely Delivery Across India: Adhering to stringent timelines and delivering consistently highquality units to showrooms nationwide showcased operational strength and reliability.
Operational Recognition: The project’s success was celebrated internally and by Samsung’s
network of showroom owners and managers across India, cementing Exibu’s status as a top
POSM vendor for global electronics brands.
Exibu’s POSM solution for Samsung Electronics demonstrates exceptional craftsmanship,
versatility with materials, attention to international standards, and reliable, large-scale execution—
transforming a small countertop unit into a nationwide showcase of brand excellence.
