Exibu & Aviva Life Insurance: Portable and Modular Branding Solutions Across India
01. Challenges
National Scale Branding: Aviva Life Insurance sought a reliable partner to execute a branding
exercise across multiple locations all over India, targeting varied environments and customer
interactions.
Portable and Modular Requirements: The branding units needed to be highly portable and
modular so that a single person could carry and set up the units easily at different venues.
Professional and Subtle Branding: As a B2B insurance product, the branding had to be
professional and understated, ensuring the brand stood out without overwhelming the
environment or appearing overly commercial.
User Interaction: The product had to facilitate engagement with customers, involving clear
messaging and functional design elements that supported communication.
Quality and Cost Compliance: Delivery of premium quality branding with stringent quality
standards while managing costs and avoiding additional expenses like third-party installations.
02. Solutions by Exibu
Modular Folding Units: Exibu designed lightweight, modular folding display units made from
durable plastic polycarbonate. These units were ergonomically designed so that they could be
easily carried on one shoulder and also support the weight of the user as a functional shelf.
High-quality Printing: Branding graphics were produced using latex printing technology to
ensure vibrant brand colors, durability, and long product life.
Premium Activation Kits: For high-end brand activations, Exibu developed premium kits
utilizing pillowcase fabric technology, giving a sophisticated and smooth finish ideal for upscale
spaces.
Single-Source Logistics:
All materials were dispatched from Exibu as a single-source
solution, successfully removing the need for third-party agencies and simplifying coordination.
Timely Delivery & Cost Efficiency: Despite rigorous quality checks and the high-quality
standards demanded, Exibu managed to deliver the project within record timelines and helped
Aviva reduce costs on installation and logistics.
03. Impact Created
Enhanced Brand Presence: Aviva’s brand was effectively showcased across multiple
locations with units that were professional, functional, and visually appealing.
Ease of Deployment: The portability and modularity of the units greatly facilitated quick and
hassle-free installations, empowering Aviva’s teams to operate efficiently without external help.
Cost Savings: By consolidating products and managing the entire process end-to-end, Exibu
reduced operational costs for Aviva, enhancing project ROI.
Superior Quality and Durability: Latex printing and premium fabric technology ensured brand
communications remained sharp and durable through multiple activations.
Positive Client Feedback: Aviva appreciated Exibu’s innovative approach, quality adherence,
timely delivery, and cost-efficient solutions, marking a fruitful partnership for future branding
initiatives.
Exibu’s collaboration with Aviva Life Insurance exemplifies innovative, efficient, and high-quality
modular branding tailored for a professional, pan-India presence—enabling enduring impact
through smart design and flawless execution.
