Exibu & Delhi Capitals: Premium Stadium Banners for IPL Matches
01. Challenges
Elevated Quality Expectations: Traditional stadium banners in India are typically printed on plastic flex materials, which offer low quality, poor durability, and subpar visual impact.
Large Format Printing: Delhi Capitals required extra-large banners, with sizes up to 30 feet, demanding precise and vibrant printing over a vast surface area.
Durability and Practicality: The banners needed to be crease-resistant, washable, foldable for transport, and easy to install and dismantle without damage.
Visual Brilliance and Environmental Concerns: The printing had to deliver sharp, vibrant colors while using eco-friendly inks and technology complying with international standards.
Unique Application Environment: Stadium environments pose challenges such as exposure to weather, handling during matches, and the need for repeated use.
02. Solutions by Exibu
High-Quality Polyester Fabric: Exibu used 160 GSM polyester fabric known for its strength, durability, and excellent print reception.
Non-Crease and Foldable Material: This fabric was crease-resistant and foldable, making transport, storage, and installation easier and preserving banner quality through repeated handling.
Dye Sublimation Printing: A direct-to-fabric printing process employing water-based inks was utilized. This method ensured vibrant, sharp, and long-lasting colors with excellent fade resistance.
Eco-Friendly Printing: The use of water-based inks and dye sublimation technology minimized environmental impact while delivering superior quality prints.
Large-Scale Printing Expertise: Exibu successfully printed banners up to 30 feet in size, maintaining consistent color and clarity throughout the large surface.
Washable and Ironable: The banners could be washed and ironed to maintain premium appearance over time, an important factor for reuse across multiple matches.
03. Impact Created
Enhanced Brand Visibility: Delhi Capitals’ stadium presence was significantly elevated through premium, large-format banners that stood out visually to fans and spectators.
Positive Feedback from Team and Fans: The superior quality, sharp graphics, and vibrant colors were highly appreciated by both Delhi Capitals management and cricket audiences.
Durability and Reusability: The banners’ strength and resilience to washing and folding allowed repeated use across the IPL season, optimizing costs and logistics.
Industry Benchmark: Exibu set a new standard for stadium banners in Indian sports events, demonstrating how fabric-based, eco-friendly printing can outperform traditional plastic flex materials.
Stronger Brand Association: The project helped Delhi Capitals reinforce their brand as a premium, fan-centric IPL team with world-class visual merchandising.
