Exibu & JK Cement: Modular Demo Units for Pan-India Dealer Network
01. Challenges
New Client with Industrial Product Line: JK Cement, a major player in the industrial paint
category, appointed Exibu as a new manufacturing partner to design demo units for showcasing
their products across a vast dealer network in India.
Highly Competitive Dealer Environments: Dealer spaces were often small and crowded,
requiring compact, efficient, and visually impactful product display units that could command
attention without overcrowding.
Modularity and Portability Needs: The demo units had to be lightweight, easy to transport,
assemble, and disassemble across multiple locations while maintaining robustness during
handling and use.
Weight Management and Stability: JK Cement’s products included heavy items; the unit
design had to balance weight distribution smartly to optimize stability without sacrificing
portability.
Cost and Logistics Constraints: Keeping costs manageable and logistics simplified was
critical, requiring a solution that was both economical and easy to ship nationwide.
Extended Development Timeline: Multiple months of R&D, prototyping, and revising were
necessary to arrive at a final product widely accepted by stakeholders.
02. Solutions by Exibu
Lightweight Aluminum Structure: Exibu engineered a full-lockdown, free-standing demo unit
with a modular aluminum frame, delivering a product that was strong yet lightweight, easing
transportation and setup.
Smart Weight Distribution: The unit incorporated three shelves designed for optimal product
display, with a special lower compartment engineered to hold the heaviest product, enhancing
overall stability by using the weight to anchor the unit.
Compact Footprint and Versatility: The modular design enabled quick assembly and
disassembly in confined dealer environments while providing maximum display area without
overwhelming the space.
Robust Manufacturing Excellence: Leveraging deep expertise in metal fabrication and
modular construction, Exibu ensured high build quality, durability, and repeatability across largescale production.
Cost-Efficient Design: By balancing material selection with manufacturing process
efficiencies, Exibu delivered a premium, functional demo unit at a competitive price point aligned
with client budgets.
Pan-India Logistics Ready: The modularity facilitated easy packaging and shipment across
JK Cement’s wide dealer network, streamlining rollouts and deployments.
03. Impact Created
Effective Brand Showcasing: The demo units created a commanding presence in dealer
showrooms, helping JK Cement distinguish their products clearly amid stiff competition.
Improved Dealer Engagement: Retailers appreciated the ease of setup and flexibility, while
product visibility enhanced customer interest and sales conversations.
Stable and Durable Solution: The intelligent design addressing weight and stability proved
resilient in busy retail environments, minimizing damage and maintenance issues.
Successful Client Partnership: JK Cement’s satisfaction with the project’s outcome paved the
way for further collaboration, highlighting Exibu’s capability to adapt to new industries and deliver
specialized solutions.
Operational Efficiency: Completed after thorough development, the project underscored
Exibu’s commitment to quality, innovation, and client-driven custom manufacturing even under
complex design challenges.
Exibu’s modular demo units for JK Cement exemplify strategic product design balancing
portability, stability, and aesthetics—helping an industrial brand make impactful inroads into
crowded retail environments across India.
