Exibu & Nissan Motors India: Modular Outdoor Branding Activation Units for Pan-India Showrooms
01. Challenges
Pan-India Deployment: Nissan Motors India needed a scalable outdoor branding solution deployable across hundreds of showrooms nationwide through their retail partners.
International Quality Expectations: The brand required world-class, durable materials and design standards that adhered to international norms, ensuring a premium look and feel in every location.
Compact Portability: The solution had to be fully modular and lightweight enough for easy transportation, ideally fitting into one car and operable by a single person at installation sites.
Wide Coverage with Multiple Components: Various elements—from tents to backdrops and tables—needed coordination to create a cohesive brand activation environment up to 300 square feet.
Adaptability and Modularity: Each unit needed to quickly assemble and dismantle while maintaining robustness for repeated use in diverse outdoor settings
02. Solutions by Exibu
Modular Outdoor Exhibit Kit: Exibu designed a comprehensive kit consisting of 7 to 8 modular products, including:
Aluminum Hexagonal Pop-Up Tent: Engineered to international quality standards for strength, weather resistance, and aesthetic appeal.
Tension Fabric Backdrops: Crafted from proprietary 260gsm polyester fabric with superior printing clarity and durability, ensuring vivid branding under varied lighting.
Modular Tables and Flags: Lightweight aluminum frames provided cohesive branding displays and practical surfaces for showroom activations.
Lightweight Aluminum Construction: The entire kit utilized aluminum for its ideal balance of strength and lightweight, facilitating easy carriage, setup, and durability.
Compact Packing & Mobility: The modular design allowed all materials to pack into a single car-load, with one person able to transport and install the complete setup quickly.
Scalability for Wide Rollout: Hundreds of kits were manufactured and distributed seamlessly to Nissan showrooms across India, maintaining quality and branding consistency.
User-Friendly Installation: The modular components were designed for rapid assembly, supported with clear instructions, enabling showroom teams to confidently execute outdoor brand activations.
03. Impact Created
Enhanced Brand Visibility: Nissan’s presence at outdoor events and activations across showrooms was markedly elevated by the professional, uniform, and high-quality modular units.
Operational Efficiency: the lightweight modular kits streamlined deployment across locations, reducing logistical burden and installation time.
Customer and Partner Satisfaction: Nissan’s retail partners appreciated the ease of use, packing convenience, and substantial visual impact, strengthening relationships across the network.
Brand Consistency: Exibu’s solution ensured uniformity in brand presentation, reinforcing Nissan’s premium market positioning
Repeatable Success: The project’s success established Exibu as a trusted supplier capable of delivering international-standard modular branding solutions at scale in India.
Exibu’s modular outdoor branding activation kits empowered Nissan Motors India to deliver consistent, impactful showroom activations nationwide—combining innovation, portability, and premium quality for effective brand leverage.
