Driving Brand Consistency Across India’s Auto Retail
Landscape
Hyundai Motor India, one of the country’s largest automobile manufacturers, operates a vast dealership
network spanning every corner of the nation. Retail signages are a critical brand touchpoint for Hyundai,
ensuring customers receive a consistent brand experience from urban metro showrooms to rural dealership
outlets. Exibu, as one of the few approved vendors for Hyundai, is responsible for manufacturing and
installing these retail signages across India
01. Challenges
Stringent Brand Compliance: Meeting Hyundai’s strict global brand guidelines for signage design,
materials, illumination, and finish
Nationwide Rollout: Coordinating installations across hundreds of locations in diverse geographies with
varying logistical challenges
Approval & Quality Control: Achieving and maintaining vendor approval required meticulous process
alignment with Hyundai’s standards
Consistency at Scale: Delivering identical quality, color accuracy, and finish across all dealership signages
regardless of region or climate conditions.
02. Solutions by Exibu
Approved Manufacturing Excellence: Upgraded and fine-tuned our production processes to meet
Hyundai’s rigorous vendor approval requirements. Established in-house QA protocols mirroring Hyundai’s
global inspection standards.
Standardized Production for Uniformity: Developed precision-engineered signage templates to ensure
consistent output across all manufacturing batches. Utilized high-grade, weather-resistant materials for
durability in varied Indian climates
Nationwide Execution Network: Coordinated installation teams pan-India, ensuring timely delivery and
flawless on-site execution. Implemented a centralized tracking system for monitoring progress, quality, and
timelines
. Brand Integrity Preservation: Worked closely with Hyundai’s corporate team to review designs and
materials before rollout. Maintained complete adherence to brand identity while optimizing installation for
local site conditions
03. Impact Created
Delivered uniform branding across Hyundai’s nationwide dealer network
Reduced lead times for manufacturing and installation without compromising quality
Strengthened Hyundai’s retail brand visibility and trust through consistent, premium signage execution
Conclusion
By combining process-driven manufacturing with nationwide execution capabilities, Exibu ensures Hyundai
Motor India’s retail signage program maintains the brand’s premium, globally recognized identity at every
touchpoint. Our commitment to quality and consistency strengthens Hyundai’s brand presence across India’s
diverse retail landscape
