Bringing Japanese Precision to Indian Retail Spaces
LIXIL Japan’s TOSTEM Windows, known globally for its innovation, premium quality, and precision
engineering, is expanding its retail presence in India. The brand’s challenge was to maintain its Japanese
quality standards across multiple showrooms in India while ensuring each space resonated with the local
market’s sensibilities and operational realities
01. Challenges
Consistency Across Geographies: Maintaining the same Japanese-quality showroom experience in
different Indian cities, each with varied infrastructure, climate, and vendor quality
Local Execution vs. Global Standards: Ensuring that international design guidelines are met while working
with local materials and construction norms
- Scalability: Building multiple showrooms efficiently without compromising on quality or brand consistency.
Cost & Lead Time: Balancing premium quality with optimized cost and faster rollout timelines
02. Solutions by Exibu
Local Manufacturing with International Precision: Leveraged Exibu’s state-of-the-art manufacturing facility
to produce showroom fixtures and displays locally, ensuring both cost-effectiveness and reduced lead times.
Implemented Japanese quality benchmarks in production, with strict QC at every stage
Turnkey Retail Branding Execution: Managed the entire process from design adaptation to on-site
installation, ensuring that every showroom reflected TOSTEM’s global brand image. Used modular,
precision-engineered retail branding elements that can be replicated across multiple locations
Local Insights, Global Standards: Adapted showroom layouts and visual merchandising to suit Indian
consumer preferences while staying aligned with TOSTEM’s brand guidelines. Incorporated locally sourced
materials that matched the quality and finish expected by LIXIL Japan
. Efficient Rollout & Coordination: Centralized project management to coordinate with Japanese design
teams and Indian on-ground execution teams. Created a standardized execution protocol for future rollouts,
ensuring brand consistency nationwide
03. Impact Created
Achieved uniform showroom experience across multiple Indian locations
Reduced average showroom rollout time by X% (replace with actual figure
Maintained Japanese quality standards while optimizing costs through local manufacturing
Strengthened TOSTEM’s brand presence in India, leading to improved customer engagement and trust.
Conclusion
By combining Japanese precision with Indian execution excellence, Exibu successfully bridged the gap
between global brand expectations and local market realities. This collaboration ensures that every
TOSTEM showroom in India is a seamless extension of the brand’s Japanese heritage, adapted perfectly for
the Indian retail environment
