Creating Modular Pop-Up Salons for a Premium
Brand Launch
Mamaearth, one of India’s fastest-growing FMCG and cosmetic brands, partnered with Exibu to launch
BBlunt, its premium salon brand, in the Indian market. To introduce the brand effectively, Mamaearth
envisioned modular pop-up salons that could be installed inside departmental stores and at brand launch
events, allowing customers to experience BBlunt’s services in an interactive, compact format. Exibu was
chosen as the retail branding partner to design and execute these mini salons across India.
01. Challenges
Uniform Quality Across Locations: Ensuring that the modular salon units maintained identical quality and
finish across India.
Lightweight & Durable Design: Creating structures that were easy to transport, install, and dismantle, while
retaining a premium look.
Scalability & Speed: Rolling out multiple pop-up salons simultaneously across several cities.
Portability and Technology: The walls had to be modern, illuminated, and portable to
accommodate frequent rearrangements and varied dealer requirements.
Brand Standardization: Maintaining BBlunt’s premium brand identity consistently across different
departmental store environments.
02. Solutions by Exibu
Modular Salon Design: Engineered a 4–5 element modular setup that could be easily assembled and
dismantled. Used aluminium-based construction for lightweight durability, ensuring easy logistics and
repeated usage.
Centralized Production for Consistency: Manufactured all pop-up salon units at Exibu’s centralized facility,
ensuring uniform quality control. Dispatched identical salon setups to different cities across India from a
single manufacturing point.
Scalable Rollout Model: Created a standardized execution template to replicate the pop-up salons quickly
in multiple locations. Managed installation and branding logistics for seamless deployment in departmental
stores across South India and beyond.
Premium Brand Experience: Integrated BBlunt’s branding, colors, and design language into every element
of the pop-up salons. Delivered a clean, high-end retail experience that resonated with BBlunt’s premium
positioning.
03. Impact Created
Successfully launched BBlunt’s pop-up salon format across multiple locations in India.
Ensured pan-India brand consistency through centralized manufacturing and quality control.
Delivered a scalable retail solution for quick market penetration and brand visibility
The project was highly appreciated by both Mamaearth’s corporate team and retail partners.
Conclusion
Exibu enabled Mamaearth to launch BBlunt in India with a first-of-its-kind modular pop-up salon concept,
ensuring scalability, quality, and brand consistency. By combining lightweight modular design with
centralized manufacturing, Exibu delivered a retail innovation that elevated brand experience while
simplifying nationwide rollout.
